To create a successful business, you must know the art of persuasion. So, you might be wondering how do I persuade my customers to buy bottle service? This is something more expensive, so it requires out-of-the-top drawer selling skills.
How do I sell without sounding like a boring salesperson? Selling is an art. Once you master it, profits will automatically flood.
How you market your bottle service will determine how much you sell. Most people will see the prices and think it's too expensive. But how do you convince them of the value they're getting?
In this article, we'll explore some practical ways to market and upsell your bottle service. (Read also what bottle service is)
Know When & When Not to Upsell
The first rule of upselling is knowing when to do it and when not. You need to look for cues from customers before making your move.
There are certain situations where it would be inappropriate to upsell. For example, if a customer is already happy with what they've bought, there's no need to upsell. This will only annoy them and damage your relationship.
On the other hand, if a customer is unsure or hesitant about a purchase, that's when you can step in and offer a better solution.
Be Focused on Your Customers' Needs
This is where you need to be attentive to the customers' needs. If you're constantly thinking about making a sale, your customers will see right through you. Instead, focus on their needs and pains.
Figure out what they're looking for and offer them a solution that meets their needs. If you can do this, selling will be a breeze.
What type of liquor are they interested in? What is the occasion? For example, if it is a birthday party, led bottle presenters with balloons and a custom marquee board might be a nice touch to make it special. What is their budget? Keep all of these factors in mind when upselling your bottle service.
Pay Attention to Detail
This is where you can even incorporate technology to track your repeat customers. By doing this, you'll be able to remember their preferences and give them a more personalized experience.
When you know what a customer likes, you have an excellent base to suggest what they should try. For example, let's say a customer always buys vodka. Next time they come in, you can suggest they try a new flavor or brand that you think they'll like.
Remembering the little details goes a long way in making your customers feel valued.
Educate Your Staff
A team can only move as fast as its weakest member. You want your whole team of staff to be on the same page when it comes to upselling bottle service.
This means everyone needs to be adequately trained. What questions should they ask the customers, and when? They should know the ins and outs of your products and services. This way, they can confidently make suggestions to customers.
Your staff should also be familiar with the art of upselling. They should know how to read customers and offer them the right solution.
This goes to both your customers and your staff. Customers need to feel like they're getting a good deal when buying from you. Offering promotions is one way to do this.
For example, you can offer a discount on the second bottle or buy one get one free. This will make your customers feel like they're getting a good deal and encourage them to buy more.
Also, nothing beats motivated staff. You can offer your staff incentives for selling more bottles. It will motivate them and boost their morale. They will perform exemplary and sell more. Check out more nightclub promotion ideas to grow your business.
Impress & Make Customers Feel Important
This is one of the crucial aspects of upselling. You need to make your customers feel special and that you're doing them a favor.
How? By giving them the VIP experience, of course. Make them feel like celebrities when they're at your club. Give them the best service possible.
Start by dressing them up in VIP wristbands. This will make them feel important and give them a sense of belonging. Then, give them a club tour and introduce them to the staff. Make sure they're comfortable and having a good time.
Last but not least, give them a bottle of their favorite liquor with a led sparkler to light things up. This will seal the deal and make them feel appreciated.
By following the above tips, you'll be able to upsell bottle service like a pro! Remember, it's all about giving your customers the best possible experience. So go out there and give them a night they'll never forget!